n the worlds of fashion and design, collaborations offer brands the opportunity to look beyond their own walls—to artists, celebrities, and even other companies—for creative input and marketing possibilities. Here are some hot upcoming collabs that you should definitely look out for.
Supreme x Maytag
The king of cult streetwear is teaming up with this classic appliance brand for a hip reinterpretation of repairman garb. If you’re a wealthy Supreme devotee who’s also into bygone-middle-class cosplay, you should totally pay someone to wait in line for this drop.
ikea x The Ghosts of Charles and Ray Eames
The Swedish furniture giant recently announced an exclusive line designed by the eternal souls of these two pioneers of midcentury design. If you can’t afford that vintage Eames chair you’ve always wanted, now you can cop an affordable version designed by wraiths and made of crappy particle board. (Pro tip: Charles and Ray’s ghosts have been known to personally haunt showrooms on weekdays, when there’s no line for Swedish meatballs.)
H&M x The Character Actor Brian Cox
You may not recognize his name, but the veteran actor Brian Cox has lent his talents to every prestige TV show you’ve ever seen, lots of Shakespearean theatre, and also “Super Troopers.” Now he’s the face of a line of cheap and vaguely fashionable clothes for older men who want to embarrass themselves. At the line’s launch, Cox will perform a bravura monologue about how the slim-cut khakis he’s wearing may disintegrate after the third wash.
Chiquita Brands International x Champion
Any classic-logo fetishist who’s also aware that Champion sweatshirts have become cool for some reason should watch for this series of hoodies that randomly have the Chiquita banana insignia emblazoned on them. Although Chiquita is now owned by a Swiss conglomerate, the new owners have stayed in touch with the brand’s roots by continuing to profit off bananas. If you love baggy hoodies and you’ve always wanted to provide free advertising for a subsidiary of a multinational fruit company, this collection is for you.
Your Cousin Hayden x Your Cousin Hayley
Your cousins who go to F.I.T. have a hot new collab in the pipeline that you will be required to be extremely excited about at the next family reunion. Hayden and Hayley both have unpaid internships at fashion houses that will surely allow them to design their own synergistic line of fluorescent athleisure wear before they have to go back to school.
Ray-Ban x Persol
These two eyewear titans have plans to release a line of shades that say, “I went into Sunglass Hut and couldn’t decide whether to spend a hundred and fifty or three hundred dollars on something that I will lose immediately.” In marketing the collection, the two labels will mash up their brand narratives, a process that will be seamless since they are both owned by the vertically integrated Luxottica Group.
Pyrex x Pusha T
The rapper Pusha T has often endorsed Pyrex cookware in his lyrics, but now he’s officially lending his name to a set of the company’s mixing bowls and bakeware. Though Pusha has been cooking up beef with Drake of late, he is also known to make a scone or two—indeed, the new set will come with a pastry-forward cookbook. We have it on particular authority that the cheddar-and-rosemary muffin recipe is bomb.
Consumer Capitalism x Human Weakness
Our fundamental human fallibility is joining forces with the mass-marketing apparatus upon which retail industries are built for a product release that is sure to distract us further from our country’s decline. Social coercion in the service of corporate profits is obviously old hat, but this new retail platform/experience supposedly incorporates blockchain technology, machine learning, and, of course, Scott Disick. When you see terrifying dystopias in the offing, do you say, “Fuck it, I have nothing else going on”? Yeah, us too. The back of the line is way over there, near the Michelob Ultra x Soylent kiosk.